How much does outsourcing marketing really cost? Is it worth it? Outsourcing marketing has become extremely popular over the last decade. Companies such as Amazon, Facebook, Google, Uber, Airbnb, etc., have successfully outsourced their marketing departments to third party agencies.
Outsourcing marketing is becoming a trend because companies realize that it saves them time and energy. They also get access to new technologies and strategies that would normally take years to develop internally. In addition, these agencies offer better customer service because they focus solely on delivering great campaigns.
What is marketing outsourcing?
Marketing outsourcing involves contracting out certain aspects of an organization’s marketing activities to another company that specializes in those tasks. This can be done for cost savings purposes or because the organization does not have the expertise required to do the task itself.
These services include public relations, telemarketing, advertising, sales promotion, customer service, lead generation, product development, market research, graphic design, website creation, social media management, content development, business strategy consulting, etc.
What are the benefits of outsourcing marketing?
Many companies outsource their marketing departments for good reason. Outsourcing allows companies to focus on other aspects of their business while leaving marketing to experts who know how to best market products and services to consumers.
New perspective and skills
When you’re stuck in a rut, you tend to rely on the same strategies or tactics again and again. By outsourcing your marketing efforts, you can get fresh perspectives on where you could be going wrong and come up with innovative ways to break away from the norm. Because of their experience and knowledge, marketing firms are usually quicker than others at identifying potential issues and solving them. They’ve also learned from past mistakes by working with different types of campaigns for various companies.
Do you feel like you’re running out of time to get everything done? Are you constantly feeling overwhelmed because you simply can’t keep track of what needs to be done? You may find yourself lacking the hours in the day to complete all of your tasks. Externalizing your marketing allows you to dedicate all of your time to your business and customers instead of spending time trying to figure out how to market your products and services. By outsourcing your marketing efforts, you can increase your productivity and save valuable time.
Controlling costs and personnel
Outsourced marketing usually saves companies money because it lets them pay only for the services they actually use. It also saves companies money by cutting down on their expenses related to office space, computers, etc. Companies don’t have to pay for additional staff members who aren’t needed. They therefore don’t have to worry about paying for their salaries, bonuses, or training courses.
An external marketing agency works with clients from different sectors. This means they get different ideas and perspectives from each client. They’re able to adjust to any type of company. Even if your employees are experts in their field, sometimes an outside point of view is needed to find the best solutions.
Marketing is constantly changing; in recent years, there has not only been a boom in new marketing techniques, tools, and trends, but also a rise in the amount of effort and input needed to keep abreast of these changes. Companies often hire agencies to help them stay informed about what’s happening in the field.
Access to the right technology and tools
Agencies invest heavily in specialized software and technology (Google Analytics, Illustrator, Photoshop, etc.) to help their clients deliver results. Because agencies already own the necessary resources, they’re able to offer you the best prices for using their expertise. You won’t need to spend any money on these things yourself.
When should you outsource your marketing?
If you are a small business owner or entrepreneur, outsourcing can be one of the best decisions you make. Below are some indicators that it is time to outsource your marketing:
- Your online presence is poor
- Your marketing is inconsistent
- Your in-house team cannot keep up with current trends
- You are not familiar with social media channels
- Your marketing goals are not being met
- You want to elevate your marketing strategies
- You are not drawing in potential customers
- You feel ready to work with a digital marketing agency
How much does it cost to outsource your marketing?
Outsourcing your marketing can cost anywhere from $1000 to $20,000 a month. The reason behind this large discrepancy is that the cost varies depending on the type of marketing services your require.
Compared to in-house marketing, this is a cost-effective long term solution. After all, if you hire a new digital marketer, you will have to pay for their salary, onboarding, insurance, benefits, etc. You will also need someone to manage this employee and they will expect regular salary raises over time.
Outsourced marketing services
Hiring internally can slow down your business’s growth and prevent some important resources from being used where they are most needed. The hiring and training process of office employees coupled to the additional salary and office space… it all adds up quickly. Why not leverage technology and outsource some of your business operations with TelUp?
Our goal is to connect you with qualified workers looking for remote work opportunities, trained to best represent your company culture and offer excellent results quickly. TelUp finds the best talents available in various industries and lets you put your money where it matters most: into your growth!
Here are a few tasks that, when outsourcing to people with proper skills, help entreprises reach their business goals:
- Account manager
- Accounting assistant
- Application developer
- Business analyst & business intelligence
- Content marketer
- Customer service
- Customer support
- Data entry
- Digital marketer
- Email marketer
- Graphic designer
- Legal assistant
- Operations manager
- Product designer
- Product manager
- Project manager
- Social media manager
- Software engineer
- Stack overflow developer
- Technical support engineer
- Telemarketing agent
- Telesales representative
- UX/UI designer
- Virtual assistant
- Web developer
- Or any job that can be done in telework