The main aim of every firm is to generate a profit and maximize sales. However, not all businesses have the necessary marketing, branding, SEO, or design knowledge to reach that goal. This is very common for a lot of businesses, which is why an increasing number of companies are opting to outsource their marketing.
The main reason why businesses choose to outsource their marketing is because it is usually cost-effective and worthwhile. Furthermore, an external marketing team or agency may assist businesses in implementing new strategies and actions or improve existing ones.
What is the difference between in-house and outsourcing?
Outsourcing is the practice of hiring an outside company to perform work, whereas in-housing, or insourcing, is the practice of assigning this work to existing employees or investing in a new department.
In general, in-house marketing refers to work performed by employees within a business or corporation rather than by outside contractors. When it comes to in-housing, there is no one-size-fits-all solution. Every company must determine what internal competencies are available and what functions are required to carry out marketing initiatives at the level they desire.
Outsourcing is a business strategy in which a business contracts a third party to perform activities, run operations, or offer services. The outside company, which can also be known as a service provider or third-party provider, provides its people or computer systems to execute tasks or services either on-site or at off-site locations.
A variety of duties and services can be outsourced by businesses. Some frequently outsourced services include IT services such as programming and app development, as well as technical support. Customer service and call center operations are routinely outsourced. Industrial operations, human resources, and marketing can also be outsourced.
5 factors to consider when choosing between in-house or outsourcing
1. Understanding of the business
The most significant advantage of having internal staff is their pre-existing experience with the company’s culture, vision, and mission, as well as its products and/or services. In-house marketing teams have a deeper grasp of the business as a whole, including its rivals and internal processes.
In comparison to in-house teams, marketing agencies have stronger technical skills developing marketing campaigns, but they may require training and informative sessions to fully grasp the business identity.
3. Creativity and new ideas
After working with the company for a while, an in-house team is more prone to developing tunnel vision and recycling or repeating similar content. However, an outsourced marketing team can bring in new and creative ideas, providing clients with unique perspectives and directions. A marketing firm also typically includes specialists and because they work with a variety of customers, they have greater exposure and competence.
4. Access to the latest technology
Digital marketing is a field that is always evolving. In comparison to agencies, in-house teams might find it challenging to adapt to these constant changes. This is predominantly because upskilling the team requires a substantial amount of time and resources. Agencies, on the other hand, are well-versed in the latest marketing tactics and software and stay up to date on the latest trends.
With an internal marketing team, you have the possibility of brainstorming ideas and scheduling meetings on short notice. Scheduling urgent meetings is also much simpler with employees often being in the same location. However, finding a qualified marketing candidates might be difficult. Furthermore, it takes time to hire and train new employees. Not to mention that the ramifications of a bad hire can be very costly for your company.
When deciding between an in-house team and an agency, consider not only the expense in terms of money but also the intangible expenses including time and effort. Companies should also consider costs like recruitment, training, benefits, and compensation.
With an in-house team, you can either hire additional individuals, each with a particular ability, or a group of generalists with a wide range of abilities. The cost of hiring a marketing agency is higher but outsourcing can optimize your sales process and boost your marketing efforts.
How does outsourcing work?
Outsourcing consists of hiring a company or freelancers to execute specific tasks or services. It is a modality of productive decentralization. The contractor or contracted company not only provides its workforce, but is also in charge of providing the resources for the execution of the work. Subcontracting is carried out between two differentiated companies, wich each have different facilities, expertise and resources.
What are the benefits of increased outsourcing marketing?
Here are key benefits of outsourcing marketing:
- Better results
- Innovation and creativity
- New opinions and skills
- Strategy optimization
- Access to tools and technologies
- Cost control
Because external agencies have the best technologies, know-how, and market perspectives, they have the necessary expertise and ability to consistently achieve the best potential results.
Innovation and creativity
External marketing companies deal with clients from many industries, resulting in a cross-pollination of ideas. For example, an agency with clients in the marketing, education, and healthcare sectors will receive different perspectives and ideas from each of them, allowing them to adapt to any organization’s needs. Even if your employees are experts in your field, an outside perspective is sometimes required to develop the best marketing campaigns.
New opinions and skills
It’s not uncommon to leverage the same ideas or approaches over and over again without thinking outside the box. Outsourcing marketing is the perfect opportunity to break free from that monotony because people with a fresh perspective on your company can provide you with a new set of ideas to improve your strategy.
Furthermore, because of their experience and know-how, agencies are quicker at looking for and finding answers to solutions when a marketing campaign does not work or yield the expected outcome.
Many marketing departments are so preoccupied with the ‘what’ that they overlook the ‘why’. Outsourcing your marketing efforts allows you to change this since an agency can assist you in two distinct ways:
- Developing and executing a personalized marketing strategy.
- Focusing on certain tasks, such as SEO, telemarketing, content marketing, database, or email campaigns, so that the remainder of the marketing strategy can be carried out by your team.
Acces to tools and technologies
To deliver skilled services to clients, agencies invest in specific tools and technologies, including Google Analytics, Illustrator, and Photoshop. Because technologies and software are expensive and require experienced and trained employees to operate, your organization benefits from significant cost savings.
By outsourcing your marketing, you typically lower your company’s expenditures by only paying for the services you need and when they are required. This approach is generally more cost-effective than hiring full-time marketing professionals. You save money on facilities, space, electronic equipment, and software as a result.
If you’re thinking about outsourcing your marketing, make sure to assess your needs and determine what you hope to achieve by outsourcing a certain department of your business. Outsourcing is a cost-effective strategy to ensure that all of your requirements are met to the highest standard.
Telup specializes in inbound and outbound telemarketing services to help businesses attract clents and boost their revenue. Our team can help you generate more sales and streamline operations through lead generation services, customer acquisition and appointment scheduling services. We take care of the success of your telemarketing campaigns. Our project managers stay in close contact throughout each stage of your program to assess results and, if necessary, make adjustments to your services.