You just launched your start-up. You studied the demand for your product or service and you are ready to make your first sale. Now is the time to find your ideal customers, present your product or service as a solution to their problems and get them to buy it. But, how do you find potential customers? Through lead generation, of course.
What is lead generation?
Lead generation is a key step in the inbound marketing process, as it allows traffic from different communication channels to be converted into valuable contacts for a business, which can then be directed through the conversion funnel until the leads become customers.
Who needs business lead generation?
Startup businesses should prioritize lead generation and brand development. The truth is that there are numerous strategies to generate leads, but not all of them are equally effective for businesses with different objectives.
If you have a product geared at individuals who are over 50 years old, for example, executing an ad campaign targeting 18 to 25-year-olds will most certainly result in few responses. A successful lead generation strategy to reach out to the older demographic is telemarketing.
5 lead generation strategies for start-ups
Here are key lead generation strategies for start-ups:
- Develop online advertising campaigns
- Create optimized landing pages
- Decide on your hook
- Content marketing
1. Develop online advertising campaigns
There are many benefits that come with online advertising. After all, if you want to attract clients, you must be listed on the search engine results pages. If you have a startup and just designed your new website, it can take a while before you get organic traffic so it’s a good idea to invest in advertising to start generating leads for your business.
If you have a small budget, it’s important to devise a highly targeted strategy. You’ll be ahead of a lot of folks utilizing Google Ads if you master the basics so spend some time researching what makes a good advertisement and what your target market is researching online. There are also various benefits to advertising on Facebook, which is an excellent source of leads because it caters to a whole different population. Make sure to determine which platform is best to use to reach your audience.
2. Create optimized landing pages
Landing pages are important because they lead users to a specific product or service, and encourage them to take action (book a consultation, sign up for a newsletter, buy a product, etc.). They are very useful tool for companies who wish to increase conversion rates and improve their visibility online.
However, writing content with no direction and publishing your web page online is not enough if you want to get results. It’s important to learn about search engine optimization (SEO) or hire a SEO agency if you want to make sure that your website ranks well in search engines and therefore generates leads.
SEO consists of a series of optimization techniques and strategies (content creation, on-page optimization, link building, etc.) that are implemented on the pages of a website or blog to improve its ranking. It requires keyword research to determine what your potential customers are searching online so that you can create and structure landing pages to achieve the highest possible conversion rate from users who land on your website.
Whether users arrive on your landing pages through your advertising campaigns or organic traffic, it’s important to make sure that it drives user action. You must describe your product or service, include calls to action, a contact form as well as a FAQ section (if needed). You should also include internal links to other pages in your website to make sure the user experience is smooth and users don’t have to spend a lot of time finding the information they are looking for.
3. Decide on your hook
A lead magnet is a term that is used in the marketing industry which consists of companies offering a free service or item in order to receive contact details in return. There are various ways to provide something to your audience, but the key is to figure out which one is best for your specific user group. Examples of lead magnets include samples, trial subscriptions, e-newsletters, free consultations, etc. The idea is to receive a lead in exchange for whatever you offer.
Just because you didn’t get a lead the first time doesn’t mean you won’t get one the next. Remarketing is the next step in warming up potential customers if you’ve spent money on online advertising. Remarketing allows you to increase brand awareness, nurture existing leads, and, most importantly, capture those who have previously passed you by. With only 2% of visitors converting on their first visit, remarketing allows you to retrieve some of the other 98% of leads, who would otherwise be lost.
Remarketing has a lot of arrows in its quiver, including the capacity to contact clients at different stages of the sales funnel. Once you’ve gotten past the lead generation stage, you can use it to re-engage with clients who have already purchased from you. You can create a remarketing list of people who have interacted with your brand. This can include those who have previously clicked on an ad but then left, people who have partially filled out contact information but then left, and people who have read a blog post but left without taking action. There are numerous tools available to assist you in determining where consumers have left your sales funnel, which you can then utilize to fill in the gaps.
5. Content marketing
The importance of content creation should never be underestimated. It is the backbone of many businesses and an efficient way to attract consumers to your website. After all, you can have the best product or service in the world but if no one knows about your company, you will lose a lot of sales opportunities.
Content marketing generates leads because they come from a qualified source. You’re probably a good match if they’ve engaged with your material and are still around. Setting up a blog, a Facebook page, and other social media platforms, for example, are excellent ways to communicate with your audience.
It is beneficial to create well-thought-out content that informs and advises individuals. Even if they leave after viewing your video, reading your article, attending your webinar, or whatever form your information takes, you’ve spent that time in their heads. So they will think of you the next time they require a service similar to yours.
People remember how helpful you were, implying that you are knowledgeable. They also recall how you weren’t just attempting to sell them something; you genuinely cared about them as individuals. You can use content marketing to not only generate leads but also cultivate a loyal consumer base.
Lead generation services
TELUP is a business process outsourcing (BPO) and appointment setting organization that offers telemarketing services to help businesses of all sizes with tasks like prospecting, appointment setting, sales, client loyalty, and front office outsourcing.
Here are the three main areas we focus on:
- Inbound telemarketing: Hiring an external contact center and working with a qualified team of telemarketers who are highly driven and results-oriented is the best strategy to accelerate your business growth.
- Outbound telemarketing services such as lead generation, customer acquisition, and appointment scheduling can help your company boost income and streamline operations.
- E-Business: In just a few steps, our team will fully deploy your HubSpot platform and get you on the road to marketing magic.
Our telemarketing experts have executed hundreds of successful telemarketing campaigns for organizations looking to increase leads, phone calls, transactions, and website traffic.