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You might have read or seen customers, businesses, and marketing professionals calling out for ways to modernize telemarketing — that is, adapting it to today’s digital reality and the online, global nature of the new economy. But, do you actually need to modernize telemarketing? Is telemarketing still an efficient way…

How does one attract more subscribers without spending too much money? This is the million dollar question facing startups. There is a common perception out there that, in order to generate leads and signups, businesses must spend more money.  In a survey conducted by GetApp Lab on challenges faced by…

The main aim of every firm is to generate a profit and maximize sales. However, not all businesses have the necessary marketing, branding, SEO, or design knowledge to reach that goal. This is very common for a lot of businesses, which is why an increasing number of companies are opting…

You just launched your start-up. You studied the demand for your product or service and you are ready to make your first sale. Now is the time to find your ideal customers, present your product or service as a solution to their problems and get them to buy it. But,…

Telemarketing is one of the most powerful tools for increasing sales and finding business prospects because it touches upon all four aspects of marketing: awareness, interest, action, and retention. There are significant advantages to conducting telemarketing calls. Although these phone interactions can be challenging, especially cold calling, it's a phenomenal…

Inbound and outbound telemarketing are used by businesses that seek to go beyond traditional marketing efforts or advertising. They are an essential step in the sales funnel. Generally, call center agents are the first point of contact with potential customers. In order for you to get the most out of…

Telemarketing is all about attempting to open doors. It can be used for market research (e.g., polling decision makers' opinions) or just to gather accurate data to sharpen and assist other marketing strategies. If you're a little apprehensive about making cold calls, telemarketing can be a wonderful method to practice…

Whether it’s for new businesses trying to get their share of the market, or for experienced business owners, telemarketing initiatives frequently yield great returns on investment. In a world where everyone carries around a mobile phone at all times, it only makes sense for telemarketing services to be an efficient…

For a business to grow and increase its income, it is important to generate a regular flow of new customers. However, the importance of strategy in the process of acquiring customers is often underestimated by many business owners. In this article, we tell you the best modern ways to gain…

Telemarketing often gets a bad name due to the fact that many companies use telemarketers to inundate the wrong people with phone calls to try and get them to sign up to something or pay money over the phone for a service they do not want.  However, when used correctly,…